JRA - Harlow Living website live

The Joseph Rank Building was a rather grey looking building that has now been transformed by property developer Luminus Group to offer 132 one and two bedroom apartments. Thumped has been engaged to complete the transformation though an integrated marketing communications campaign. The first task, post research, was to develop a brand name for the site and logo. Harlow whilst often described as a new town (and by some as a bit grey) now has new distinctive, bright and cheerful logo. The concept was influenced by the fact that Harlow is known for its sculptures – there over 100 of them! and by the profiling of a youngish target audience. The property is located in the centre of town with immediate access to a vibrant city lifestyle.

The campaign in execution included sales literature, signage, decorated marketing suite and hoardings and micro website www.harlowliving.co.uk . Local property press advertising supported the launch and continues to drive footfall.