Service2 is a new car servicing company established just outside Bury St Edmunds, Suffolk. The company is a collaboration between two car sales organisation with disparate names and brands, so creating a unifying brand for the new offering was particularly challenging. In the end through numerous strategy reviews the fact that they now provided servicing as well as car sales the client agreed with our recommendations that sometimes simple is best and the fact is they now offering servicing in addition to car sales – hence service too. Graphically this was developed to Service2. Executions included site signage, stationery and a website www.servicetwo.co.uk
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